Privacy Policy

1. Who We Are

This Privacy Policy explains how Algorithmity Ltd collects, uses, stores and protects personal data when you visit our website at https://www.algorithmity.com or contact us through the website.

The data controller responsible for processing your personal data is:

Algorithmity Ltd

Registered address: zh.k. Sveta Marina, No. 44, floor 2, apartment 14, Sofia, Bulgaria

Company registration number (UIC/EIK): 205651682

VAT number: BG205651682

Email: info@algorithmity.com

Website: https://www.algorithmity.com

In this Privacy Policy, “Algorithmity”, “we”, “us” and “our” refer to Algorithmity Ltd.

2. Personal Data We Collect

The personal data we collect depends on how you interact with our website.

Information You Provide

When you contact us through our contact form or by email, we may collect:

• First and last name;
• Email address;
• Information about your company, project or business enquiry;
• Any additional information you choose to include in your message.

We ask that you do not include sensitive personal information in your enquiry unless it is necessary for your request.

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected, depending on your consent and the technologies enabled on the website. This may include:

• IP address;
• Browser type and version;
• Device and operating system information;
• Pages visited and interactions with the website;
• Referral source and browsing information;
• Date, time and duration of visits;
• Online identifiers associated with analytics and marketing technologies.

We process this information to the extent necessary for the purposes described in this policy and in accordance with applicable data protection laws.

3. Why We Process Personal Data

We process personal data for the following purposes:

Responding to enquiries and communicating with you

We use the information you provide to respond to questions, discuss potential projects and maintain communication with prospective or existing business contacts.

Managing potential business relationships

We may use relevant contact and project information to assess potential collaborations, prepare proposals and take steps towards entering into a business relationship.

Operating and securing our website

We process technical information where necessary to maintain website functionality, troubleshoot issues, prevent misuse and protect our systems.

Understanding website usage

We may use analytics information to understand how visitors interact with our website and improve its content, usability and performance.

Measuring marketing effectiveness

We may use marketing measurement technologies to understand the effectiveness of our campaigns and the traffic they generate.

Meeting legal obligations

We may process and retain information where required by applicable law or where necessary to establish, exercise or defend legal claims.

4. Legal Bases for Processing

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases, depending on the specific processing activity:

• Legitimate interests: To respond to relevant business enquiries, manage prospective business relationships, maintain website security and improve our services, where our interests do not override your rights and freedoms.
• Pre-contractual steps: To take steps at your request before entering into a contract, where applicable.
• Legal obligation: To comply with legal requirements that apply to our business.
• Consent: To use cookies and similar technologies for analytics or marketing where consent is required under applicable law.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

Where we rely on legitimate interests, you may have the right to object to the processing, as explained in Section 8.

5. Analytics and Marketing Technologies

We use, or may use, the following tools to understand website usage and measure marketing effectiveness. Their operation is subject to the applicable consent requirements and the configuration of our website.

Google Analytics 4

Google Analytics 4 is an analytics service provided by Google that helps us understand how visitors use our website. It may collect information about page views, interactions, browser and device characteristics, referral sources and online identifiers.

Where consent is required, analytics technologies are used only after the relevant consent has been obtained.

Google may process information in accordance with its own privacy terms. For more information, please visit:

https://policies.google.com/privacy

LinkedIn Insight Tag

The LinkedIn Insight Tag helps us measure the effectiveness of our LinkedIn advertising campaigns and understand visits and interactions associated with our marketing activities.

Depending on its configuration, the technology may process online identifiers, browsing information and information used for conversion measurement or advertising-related purposes.

Where required by applicable law, the tag is activated only after the relevant consent has been obtained.

For more information, please visit LinkedIn's Privacy Policy:

https://www.linkedin.com/legal/privacy-policy

For further information about cookies and similar technologies used on our website, please read our Cookie Policy.

6. Sharing Personal Data

We may share personal data with third parties where necessary for the purposes described in this policy. These may include:

• Website hosting and infrastructure providers;
• Google, in connection with Google Analytics 4;
• LinkedIn, in connection with the LinkedIn Insight Tag;
• Email and business communication providers;
• Other technical or professional service providers where necessary for our operations.

Depending on the service and the circumstances, these providers may process data on our behalf or act as independent controllers.

Where required, we use appropriate contractual arrangements and safeguards to protect personal data.

We may also disclose personal data to public authorities where required by law or where necessary to establish, exercise or defend legal claims.

We do not sell personal data.

7. International Data Transfers

Some service providers may process personal data outside the European Economic Area (EEA).

Where personal data is transferred to a country outside the EEA, we ensure that an appropriate transfer mechanism is in place where required by GDPR. This may include an adequacy decision adopted by the European Commission, Standard Contractual Clauses or another legally recognised mechanism.

Any such transfers are subject to the applicable data protection requirements.

8. How Long We Keep Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law.

• Contact enquiries: We generally retain enquiries and related correspondence for up to 12 months after our last meaningful interaction with you, unless the enquiry leads to a business relationship or the information must be retained for legal purposes.
• Business contacts: Information about prospective clients may be retained while we are actively pursuing or maintaining a business relationship. We periodically review these records and delete or anonymise information that is no longer needed.
• Website analytics: Analytics data is retained according to the retention settings configured in Google Analytics 4.
• Cookie consent records: Consent records are retained for the period necessary to manage and demonstrate consent, in accordance with our consent management settings and applicable law.
• Legal and contractual records: Where information must be retained to comply with legal obligations or establish, exercise or defend legal claims, it is kept for the applicable period.

When personal data is no longer needed, we take reasonable steps to securely delete or anonymise it.

9. Your Rights Under GDPR

Subject to applicable legal conditions and exceptions, you have the right to:

• Access your personal data and obtain a copy of it;
• Rectification of inaccurate or incomplete personal data;
• Erasure of your personal data where the legal requirements are met;
• Restriction of processing in certain circumstances;
• Object to processing based on legitimate interests;
• Data portability, where applicable;
• Withdraw consent at any time where processing is based on consent.

You also have the right to lodge a complaint with a competent data protection supervisory authority if you believe that your personal data has been processed unlawfully.

To exercise your rights or ask questions about how we handle your personal data, contact us at:

info@algorithmity.com

We may request information necessary to verify your identity before responding. We will respond within the time limits established by applicable law.

In Bulgaria, you may contact the Commission for Personal Data Protection (CPDP):

Website: https://cpdp.bg/

You may also contact another competent supervisory authority where applicable.

10. Cookies and Similar Technologies

Our website uses or may use cookies and similar technologies to support essential website functionality, analyse website usage and measure marketing performance.

Where required by applicable law, non-essential cookies and similar technologies are used only after you have provided consent.

You can manage or withdraw your consent through the cookie preference mechanism available on our website, where implemented.

For more information about the categories, purposes and management of cookies, please read our Cookie Policy.

11. Data Security

We take appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Access to personal data is limited to those who need it for legitimate business or operational purposes. We review our security practices in light of the nature of the information we process and the risks involved.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Links to Third-Party Websites

Our website may contain links to third-party websites or services. Those websites operate independently and have their own privacy policies and practices.

We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our processing activities, website technologies or legal obligations.

Any updated version will be published on this page, with the revision date indicated at the top.

14. Contact Us

If you have any questions about this Privacy Policy or how we process personal data, please contact:

Algorithmity Ltd

Email: info@algorithmity.com

Registered address: zh.k. Sveta Marina, No. 44, floor 2, apartment 14, Sofia, Bulgaria

Website: https://www.algorithmity.com